The Harvest Growth Podcast
Listen to inspirational stories from successful inventors and entrepreneurs as our host, Jon LaClare, founder of Harvest Growth, leads interviews targeted at helping aspiring inventors and market-leading entrepreneurs alike. If you’d like to see how Harvest Growth can help grow your product business, click below.
The Harvest Growth Podcast
How Posting 21 Videos a Day Helped Revive a Struggling Product
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In this episode of the Harvest Growth Podcast, Jon LaClare sits down with Matt Olen of Grip Spritz to reveal how a struggling product found new life through a smarter target market, relentless content creation, and strategic Amazon optimization.
Grip Spritz originally served the golf industry, but the team recognized that the product could solve a much more urgent problem for basketball players: slippery shoes and dusty courts. Matt explains how they repositioned the product for basketball, traveled to tournaments to demonstrate it firsthand, and earned credibility by winning over respected coaches, athletes, and industry leaders.
The conversation also explores the Amazon changes that helped unlock rapid growth. Grip Spritz had already built significant brand awareness through years of social media and in-person marketing—but its Amazon listing was incorrectly placed in the gardening category. Once the listing was rebuilt and moved into sporting goods, the company was finally positioned to capture the demand it had already created. A goal of $25,000 in annual sales quickly turned into approximately $100,000 during one fourth quarter alone.
Matt also breaks down the content system that keeps Grip Spritz visible across seven social media platforms. By publishing three core videos across multiple channels every day, recreating proven content, answering customer objections, and giving audiences a behind-the-scenes look at the company, the brand remains consistently top of mind without reinventing its strategy every morning.
In today’s episode of the Harvest Growth Podcast, we cover:
- How to identify a more profitable market for an existing product
- Why repositioning can be more effective than abandoning a struggling brand
- How live demonstrations and trusted industry voices build product credibility
- The Amazon listing mistake that prevented Grip Spritz from reaching its audience
- How organic social media can create demand before a product is widely available
- Matt’s system for publishing 21 video posts across seven platforms every day
- Why recreating successful content often works better than constantly chasing new ideas
- How responding to comments turns customer questions into effective marketing content
- Why founder-led videos help customers feel like they are buying from a person—not a corporation
- How local manufacturing helps Grip Spritz respond to sudden demand and avoid Amazon stockouts
- Why complementary products, bundles, and accessories can increase average order value
- How attainable goals help founders maintain momentum during the difficult early stages of growth
If you have an older product, a plateauing brand, or an eCommerce business that needs a new growth strategy, this episode offers a practical lesson in meeting customers where they are, creating consistent demand, and going deeper into the problems your business already solves.
Want to learn more about Matt and Grip Spritz?
Visit GripSpritz.com or follow Grip Spritz on your favorite social media platform to explore its shoe traction, team, and court-care products.
Do you have a product or brand you’d like to launch, reposition, or scale?
Visit HarvestGrowth.com to book a free consultation and discover how the Perfect Launch Blueprint can help you identify the right audience, messaging, offer, and marketing strategy before you invest heavily in advertising.