Before ChatGPT, There Was the Infomercial: Why Long-Form Selling Works Better Than Ever in Our Short-Attention AI World

Did you know that one of the oldest marketing formats can still be one of the fastest ways to scale a product in today’s digital world? Join host and CEO of Harvest Growth, Jon LaClare, as he breaks down why infomercials continue to thrive in a modern, AI-first world. In less than ten minutes, you’ll learn how the best marketers leverage TV, streaming, and digital long-form promotions to drive awareness, conversions, and explosive product growth, and how you also can. Tune in now!

In today’s episode of the Harvest Growth Podcast, we’ll cover the following:

• The timeless marketing formula that turns attention, demonstration, and storytelling into consistent sales.
• How modern infomercials on TV, streaming, and social media outperform short-form ads for both scale and precision.
• The secret to reaching older audiences on cable TV while simultaneously converting younger audiences on digital platforms.
• How to know if your product is a perfect fit for the direct-response infomercial model before you spend a dollar.
• And so much more!

Want the complete roadmap to launching and scaling your products? Grab the full book in hardcover or Kindle on Amazon, or get your free digital copy at PerfectLaunch.com.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!