The Harvest Growth Podcast

The Anatomy of High-Converting Video Marketing: Lessons from 300+ Brand Launches

Jon LaClare Episode 235

In this episode, we break down the real reasons why your videos might be falling flat, and what truly makes video marketing work. Drawing from insights across hundreds of brand launches, we dive into the psychology behind high-performing video content: from the power of clarity, emotion, and repetition to the role of authenticity in messaging. You’ll also learn how to craft videos that not only grab attention but also drive conversions across channels. Tune in now to start creating videos that sell.

In today's episode of the Harvest Growth Podcast, we'll cover:

  • Why video marketing has become non-negotiable for product-based businesses
  • The psychology behind video's effectiveness and how it taps into human decision-making
  • How adding video to landing pages can boost conversions by up to 86%
  • How to repurpose long-form content across multiple channels for maximum ROI
  • And so much more!

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Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!