Episode 9: How to launch a complex product: JoinLoop.com

In today’s episode, I interviewed Brian Gannon, founder of Loop (joinloop.com).  The loop display is “the world’s simplest digital frame” that helps you to send pictures and videos to your closest friends and loved ones right from your phone.  Facebook and Instagram help you to share information with a wide audience, so most of us limit how much we share.  However, if you’re like me, you don’t send family photos or video often enough to your parents, your siblings and your closest friends.  Loop helps you do just that simply and easily.

Brian has an amazing background that helped him to become the successful entrepreneur he is today.  After getting his MBA at the MIT Sloan School of Business (yes, THAT MIT!), Brian worked for several years at the Boston Consulting Group (“BCG”), one of the most premiere consulting agencies that advises Fortune 500 companies around the world.  For the past couple of years, Brian has been focusing on the development and launch of Loop, and in this interview, he shares some really valuable insights, including:

·      How can you go to market faster and less expensively?

·      How can you remove risk from your product launch?

·      How do you raise money to fun expensive product development?

To learn more about Loop, check it out at JoinLoop.com.  Brian has also graciously offered to answer any questions from other product marketers.  You can email him directly at: brian@joinloop.com.