The Harvest Growth Podcast

Copywriting Mastery - Joybeth Sullivan

April 15, 2021 Jon LaClare Season 1 Episode 69
The Harvest Growth Podcast
Copywriting Mastery - Joybeth Sullivan
Show Notes

Why is it essential to get marketing copywriting right? What makes good copy in general? If you are starting or growing your own business and can only do one thing in terms of copywriting, what should that be? In today’s episode of the Harvest Growth Podcast, we interview Joybeth Sullivan — our very own Copywriter here at Harvest Growth.

If you’re an inventor, entrepreneur, or product marketer, listen to this podcast interview with our expert copywriter, where she gives you advice on how to write powerful copy for your website, social media, paid ads, videos, and more. 

In today’s episode of the Harvest Growth Podcast, we’ll cover:

  • Why it is essential to get marketing copywriting right the first time 
  • How you can continually test, tweak, and optimize your copy to create compelling, relevant content 
  • Various methods, tips, and tricks to develop marketable copy that grows your business 
  • The importance of market research and identifying your key features and benefits from the beginning 
  • How to “unstick the creative mind” when you experience writer’s block 
  • And so much more! 

About The Podcast Guest:

Joybeth Sullivan is the Copywriter at Harvest Growth, creating both internal and external content. She has been on the Harvest Growth team since 2020! Outside of Harvest Growth, she has published many articles ranging from long-form editorial pieces to buying guides across local and international websites, including AutoWise, GearJunkie, Gear Hungry, and Improb. Her background includes a dual degree in English and Entertainment & Media Studies. During her undergraduate years at UGA, she was the Editor-in-Chief of a local book press, interned as the Marketing & Publicity Intern at the University of Georgia Press, and was cinematographer on an award-winning short film, “The Dreams of a Flightless Bird.” In her own time, she is also a creative writer. Her favorite form of creative writing is poetry, and she won the 2020 Virginia Rucker Poetry Prize for her poem titled “pilgrimage palindrome 22.” 

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