2020 is a strange year for every business, but some of the hardest hit businesses are those that depend heavily on retail sales. Charles Spitaletta, the CEO of Lola Products led his company through a transition from retail to e-commerce over 10 years ago, and he gives great advice in today’s podcast interview for anyone that is seeking to focus their business on a new path.
In today’s episode of the Harvest Growth Podcast, we’ll cover:
•Developing new products that can compete and become profitable in an ever-more saturated marketplace,
•How digital marketing can be used as a faster and cheaper test platform for new product launches,
•And why once you move away from retail, even if only in a small way, you may never look back!
Check out Charles’ full line of household cleaning products at LolaProducts.com.
If you have a product you are looking to launch or grow and you would like some help from a partner that has helped successfully launch hundreds of products that now total over $2 Billion in revenues, visit HarvestGrowth.com and set up a free consultation with one of our Product Launch Experts.