In today’s podcast, I interview Olga and Mike, founders and owners of MyLittleSparkles.com. They sell high quality “kind to skin” jewelry at an affordable impulse price point, and they have developed an entirely unique approach to selling to retailers.
Olga and Mike sell primarily to high-end spas and hotels, and rather than traveling the country to sell through trade shows and in-person visits, they send “Look Boxes” to prospective buyers. These sample boxes include 18 to 22 pieces of Sterling Silver jewelry along with order forms, a beautiful and descriptive retail display and a return label, so there is no risk to the buyer to “look” at the product samples. If the product line isn’t a fit, buyers can simply ship the entire box back to Little Sparkles, free of charge.
This innovative approach to selling to retailers has turned the old-school $6,000 trip to a trade show into a $20 shipment directly to the decision maker, and it has helped their company to grow at an exponential rate. Listen to this interview to learn more about their unique approach to selling into retail as well as the following topics:
•How to get in touch directly with decision makers at your preferred retailers
•How to more quickly get to profitability with a brand-new product business
•How to combine the low-cost benefits of the digital world with the high revenue benefits of the wholesale/retail world
They also have an e-commerce presence, and they have offered a 50% discount to listeners of this show by visiting MyLittleSparkles.com and using promo code “harvest50”
If you’d like to speak with Olga or Mike about getting their help developing a “Look Box” retail selling approach for your business, you can reach them at 858-717-2821 or by emailing them at mike@mylittlesparkles.com or olga@mylittlesparkles.com.
If you’d like to learn more about how Harvest Growth can help your business grow in a similar fashion, please visit our website, HarvestGrowth.com, and set up a free consultation with one of our Product Launch Experts.