In today’s episode, Jon interviews Lori Barzvi, founder of the My Solemate pumice stone and foot soap product that has been a best seller on Amazon since 2014 as well as the Love, Lori brand of personal care products.
Lori’s entrepreneurial journey started with a tragedy that has inspired Lori ever since. The night before 9/11, Lori Barzvi’s brother, Guy, who was 29 years old and making a six-figure salary at Cantor Fitzgerald in the WTC, told her he was unhappy with his job. Working sixteen-hour days, including a brutally long commute, he had no life/work balance and expressed his desire to do something more entrepreneurial. The next day, Guy was killed. The tragic loss of her beloved brother would set the trajectory for Lori’s future career. She went from corporate America to having a restaurant business which failed then a dance studio that failed. Lori then created her own product which failed many times, until she found Amazon where it became a #1 best seller. Lori’s success on Amazon is a true testament to the lesson her brother’s untimely and tragic death taught her about the importance of loving what you do for a living and never giving up.
For the past 5 years, her entire business has been on Amazon. She has seen great success, but the Amazon landscape is changing and becoming more difficult to grow, so Lori is pivoting her business outside of Amazon to build out her brand, which will also lead to increased success within the Amazon platform.
In this interview, Lori shares her experiences in an effort to help other inventors and entrepreneurs succeed and learn from her successes and her failures. Listen to this interview if you are interested in learning more about the following:
· How a night of salsa dancing led to the invention of My Solemate
· What has changed on Amazon recently and how to continue to be successful on the platform
· How to capitalize on PR successes, including how My Solemate’s appearance on Good Morning America led to over $30k in sales in 24 hours
· How to find meaning in your business and how that can help propel your success
Her business is named “Love, Lori” because it was built in memory of Lori’s brother, Guy. The Love, Lori brand now includes an anti-fungal cream, a foot finish cream, a shower sole scrubber and more. Lori’s entire line of products can be found on Amazon, but also on her website, www.love-lori.com. For all Harvest Growth podcast listeners, use promo code “HARVEST” for a 10% discount off of your purchase.
If you have an innovative product with a compelling story you’d like to share with our audience, please reach out to us at firstname.lastname@example.org.