The Harvest Growth Podcast

Sol-Lux Window Awnings; Running A Startup Within A Large Company

August 29, 2019 Season 1 Episode 16
The Harvest Growth Podcast
Sol-Lux Window Awnings; Running A Startup Within A Large Company
Chapters
The Harvest Growth Podcast
Sol-Lux Window Awnings; Running A Startup Within A Large Company
Aug 29, 2019 Season 1 Episode 16
Jon LaClare / Ben Berghoff / Zak Barron
Launching a product like a startup, even when you are a large established company.
Show Notes

Sol-Lux EOS Automatic Window Awnings were invented in 2018, and already in 2019 they are seeing great success.  They are the world’s first smart awnings that automatically extend and retract based on sunlight, wind and temperature so you can keep your home cooler in the hot months and prevent sun glare so you can keep your blinds open and enjoy the view from your windows.

 

Sol-Lux is a startup division within Carefree of Colorado, the nation’s largest manufacturer of RV window awnings, so you might think it would be easier for them to succeed with their launch, but they have operated as a startup, justifying every dollar spent, just as an inventor would need to get approval from outside investors.

 

In this episode, Jon interviews Ben Berghoff and Zak Barron, the masterminds behind the growth of Sol-Lux Awnings.  Through the narrative of their story, you’ll learn:

 

·      How to successfully launch an innovative startup within a large, 50-year old company

·      How to test your product at consumer shows

·      How to sell to distributors and resellers (much like retailers) at trade shows

·      How to build credibility for a brand new product

·      How to use video to exponentially grow your business

 

Even though Sol-Lux is part of a very successful organization, the entire market for their product is brand new to the company, so they’ve had to start from scratch just like almost any entrepreneur or inventor.  As you’ll hear in this interview, they’ve grown quickly because they have a great product and a smart team at the helm making good marketing decisions every step of the way.

 

To learn more about their product or their story, visit Sol-Lux.com, and if you use promo code “USA19” you’ll get a 15% off discount off of any order you place.