Steve Dean, founder and inventor of the ESPRO Sports Cleaner, built his company from scratch into full distribution in Wal-Mart and an eventual acquisition by Jelmar Products, the makers of CLR cleaning products.
Steve played football for the University of Alabama and coached youth sports for many years before he founded Environmental Sports Products. He found early success because he understood the sports market both as an athlete and as a coach. In this episode, Steve shares advice that will be helpful for anyone looking to get their product into a major retailer like Wal-Mart or looking to eventually exit their business through an acquisition.
Learn more about ESPRO Sports Cleaners at www.EsproClean.com. You can find more information about Jelmar, the company that acquired ESPRO, at www.CLRbrands.com. Harvest Growth was lucky enough to work with Steve on his national TV infomercial campaign. You can watch the video we produced at https://www.youtube.com/watch?v=1OJxv05Mp3U
Steve’s energy never stops, and he is looking to continue helping growing companies sell their products into mass retail. If your company is looking for someone with entrepreneurial experience selling products into Wal-Mart and other national retailers, then connect with Steve on LinkedIn and send him a private message; https://www.linkedin.com/in/steve-dean-b6146a42/